2023 Digital trends to look out for
What's in store for 2023? We share the top 10 trends in digital that you should expect to see more of this year.
Jumping right in with our first trend to look out for...

1. Increased adoption of cloud-based technologies
As organisations continue to look for ways to cut costs and improve efficiency, many will turn to cloud-based solutions for their digital transformation efforts. This trend is likely to continue in 2023, with more and more organisations moving their systems and applications to the cloud.
2. Greater emphasis on data-driven decision-making:
The ability to collect, analyse, and use data to inform decision-making will be increasingly important in 2023. Organisations will need to invest in data management and analytics tools in order to effectively leverage the power of data to drive business outcomes.
3. Rise of the Internet of Things (IoT):
The IoT is expected to continue its rapid growth in 2023, with more and more devices being connected to the internet. This will create new opportunities for organisations to gather data, automate processes, and improve efficiency.
4. Increased focus on cybersecurity:
As the number of cyber threats continues to rise, organisations will need to prioritise cybersecurity in their digital transformation efforts. This will involve investing in tools and technologies to protect against cyber attacks, as well as implementing robust security protocols and training employees on best practices.
5. Growth of artificial intelligence (AI) and machine learning:
AI and machine learning will continue to be major drivers of digital transformation in 2023, with organisations using these technologies to automate processes, improve decision-making, and increase efficiency.
6. Emergence of 5G networks:
The rollout of 5G networks is expected to accelerate in 2023, providing faster and more reliable internet connectivity. This will enable new technologies such as virtual and augmented reality, as well as support the growth of the IoT.
7. Increased use of chatbots and other forms of automation:
Chatbots and other forms of automation are expected to become more prevalent in 2023 as organisations look for ways to improve customer service and streamline processes.
8. Growing importance of user experience (UX) design:
As the competition for customers continues to intensify, organisations will need to focus on delivering a seamless and enjoyable user experience in order to stand out. This will involve investing in UX design and user research.
9. Adoption of agile methodologies:
Agile methodologies, which emphasise rapid iteration and continuous improvement, will continue to be popular in 2023 as organisations seek to respond quickly to changing market conditions.
10. Greater emphasis on sustainability and environmental responsibility:
As consumers and regulators place increasing pressure on organisations to be more environmentally responsible, sustainability is likely to become an important consideration in digital transformation efforts in 2023. This will involve finding ways to reduce carbon emissions and minimise the environmental impact of technology use.
Glad you made it this far. What did you think of the tone of voice? More fluid than usual? Well all of the above is - verbatim - from ChatGPT’s language model. Utterly terrifying. And yes, there was a clever self reference (dare we say, self promotion?) in points 5 and 7.
Of course, this list didn’t come out of thin air: asking the right question has always been half the battle in getting useful, actionable information. But perhaps from now on, it'll be more than half… watch this space.
Let’s check in at the end of 2023 to see how the predictions fared.
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