The PSC team: team-member

 Russell Cake

Russell Cake

Senior Partner

Russell co-founded The PSC in 2006, and has always ensured that making public services brilliant is at front and centre of the company’s identity and growth. He has over 20 years of experience as a leading advisor on healthcare strategy and delivery to government (including in the Prime Minister's Delivery Unit), healthcare organisations and charities.

Russell is recognised nationally and internationally as a leading thinker on public health and health system reform. His work across life expectancy, mortality, the COVID-19 response, health and care system productivity and most recently post-COVID Urgent & Emergency Care system performance, has been picked up by the UK and devolved governments and cited in The Economist and other outlets. A keen analyst at heart, Russell enjoys triangulating public service datasets with front-line observations to bring fresh insight to the biggest health challenges of the day. He sees opportunities for better delivery everywhere and is energized by working with organisations to go from insight to better care for service users and patients.

Working most frequently with Chief Executives, Chief Finance Officers, Chief Operating Officers and their clinical teams, Russell has supported senior leaders in a broad range of organisations and systems to deliver substantial change that addresses their biggest challenges, for example:

  • Identifying and delivering opportunities to make improvements that realise both substantial financial savings and quality improvements, across a range of service types and especially within end-to-end Urgent & Emergency Care systems.
  • Development of a new medical school and biomedical research hub in China, bringing together local partners with a leading UK university
  • Re-setting the way that money flows within health and care systems, to the front line, so that those financial flows best reflect changing patient needs. Russell is an expert in how the NHS’s funding formulae work, and in how to use associated concepts (e.g., need index, weighted population) to direct ultra-local funding, and to inform ultra-local benchmarking
  • Leading national reviews and programmes, for instance Cancer Research UK’s national review of medical imaging, “Horizon scanning: an evaluation of imaging capacity in England”, that shaped policy on NHS diagnostic capacity

Russell also has extensive Board experience. He has served as Chairman of the MCC’s Laws of Cricket Committee – during which time the Committee issued a new code on the laws of cricket – as well as sitting on the MCC’s Main Committee and Finance Committee.

Outside of work, Russell is an inveterate sports enthusiast…

The Team

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