The PSC team: team-member

 Russell Cake

Russell Cake

Senior Partner

Russell co-founded The PSC - formerly 2020 Delivery - in 2006, and has always ensured that making public services brilliant is at front and centre of the company’s identity and growth. He has over 20 years of experience as a leading advisor on healthcare strategy and delivery to government (including in the Prime Minister's Delivery Unit), healthcare organisations and charities.

Russell is recognised nationally and internationally as a leading thinker on public health and health system reform. His work across life expectancy, mortality, and most recently COVID-19 response has been picked up by the UK and devolved governments and cited in The Economist and other outlets. A keen analyst at heart, Russell enjoys triangulating public service datasets with front-line observations to bring fresh insight to the biggest health challenges of the day. He sees opportunities for better delivery everywhere and is energized by working with organisations to go from insight to better care for service users and patients.

Russell has advised senior leaders in a broad range of organisations and systems on their most complex challenges, for example:

  • Working closely with a large heath and care system over a sustained period on strategy development, financial planning and financial management, contributing to “Integrated Care System” status, improved financial performance and improved quality performance
  • Development of a new medical school and biomedical research hub in China, bringing together local partners with a leading UK university
  • Leading Cancer Research UK’s national review of medical imaging, “Horizon scanning: an evaluation of imaging capacity in England”, that shaped policy on NHS diagnostic capacity

Russell also has extensive board experience. He has served as Chairman of the MCC’s Laws of Cricket Committee – during which time the Committee issued a new code on the laws of cricket – as well as sitting on the MCC’s Main Committee and Finance Committee.

Outside of work, Russell is an inveterate sports enthusiast…

The Team

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